12:35:21 pm
Friday, 10 May, 2024
☏ Contact
☏ Contact
✉︎ pragati.kothari23@gmail.com
☺︎ instagram / linkedin
Open to work
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A creative explorer and multi-disciplinary designer, specialising in digital experiences combined with strategy
Branding +Visual Identity
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Branding +Visual Identity
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Creative Campaign & Art Directon
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Creative Campaign & Art Directon
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No Code Website + UI/UX
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No Code Website + UI/UX
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Print Editorial & Digital Design
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Print Editorial & Digital Design
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Packaging, Signage & Collateral
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Packaging, Signage & Collateral
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Research, Curation & Strategy
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Research, Curation & Strategy
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🗒️A Perpetual Loop
✏️ Creativity is often thought of as a linear process, but that's not always the case.
Designing something is a layered activity which involves a lot of stages often concurrent.To be able to arrive at the best possible outcome it important to constantly gain new insights, learn and grow.
🗒️Dive In Step Back,
Dive In Step Back
✏️ Immerse yourself in the details of the work. Commit yourself to mastering every aspect. At the same time, step back to see if the work scans, it if’t intelligible to an unwashed audience. Don’t get so involved that you lose what you’re trying to say.” Twyla Tharp
🗒️Thinking By Doing
✏️ While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’. The key is to find the sweet spot between the two approaches.
🗒️A Perpetual Loop
✏️ Creativity is often thought of as a linear process, but that's not always the case.
Designing something is a layered activity which involves a lot of stages often concurrent.To be able to arrive at the best possible outcome it important to constantly gain new insights, learn and grow.
🗒️A Perpetual Loop
✏️ Creativity is often thought of as a linear process, but that's not always the case.
Designing something is a layered activity which involves a lot of stages often concurrent.To be able to arrive at the best possible outcome it important to constantly gain new insights, learn and grow.
Approach
👁️
🗒️A Perpetual Loop
✏️ Creativity is often thought of as a linear process, but that's not always the case.
Designing something is a layered activity which involves a lot of stages often concurrent.To be able to arrive at the best possible outcome it important to constantly gain new insights, learn and grow.
🗒️Dive In Step Back,
Dive In Step Back
✏️ Immerse yourself in the details of the work. Commit yourself to mastering every aspect. At the same time, step back to see if the work scans, it if’t intelligible to an unwashed audience. Don’t get so involved that you lose what you’re trying to say.” Twyla Tharp
🗒️Thinking By Doing
✏️ While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’. The key is to find the sweet spot between the two approaches.
🗒️A Perpetual Loop
✏️ Creativity is often thought of as a linear process, but that's not always the case.
Designing something is a layered activity which involves a lot of stages often concurrent.To be able to arrive at the best possible outcome it important to constantly gain new insights, learn and grow.
🗒️A Perpetual Loop
✏️ Creativity is often thought of as a linear process, but that's not always the case.
Designing something is a layered activity which involves a lot of stages often concurrent.To be able to arrive at the best possible outcome it important to constantly gain new insights, learn and grow.
Approach
👁️
BUT IN ALL SERIOUSNESS
BUT IN ALL SERIOUSNESS
🙂
THIS IS WHAT I'D RATHER BE DOING
THIS IS WHAT I'D RATHER BE DOING
Passion
Palette
PRAGATI KOTHARI
WORK